1. Why Writing Responsive Emails Determines
your list success
Did you know that
"how" you write your promotional or content based emails is a large determining
factor as to whether someone takes the necessary action to click a link or buy a
product? In this video, you'll get a brief introduction of this video series,
but most importantly the main concept as to how you can create a responsive
email list.
2. Brainstorming
There are several basic concepts you need to understand
before you get started with writing your emails. You'll also learn what tools
you must have, and how to understand the purpose of writing your emails
beforehand. Brainstorming is one step most people tend to skip and by not
planning ahead, you will decrease the conversion rate of your emails. So in this
video, you'll learn how to brainstorm and plan ahead.
3. Different types of Promo Emails You Can
Write
There is more than just one
way way to write a promotional email. Did you know that if you know what type of
email you are about to write ahead of time, you can write it a certain way to
allow you to write easy to read and exciting emails. In this video, you'll be
shown several examples of real life and tested emails, so that you can get a
better understanding of how you can write them yourself.
4. Mistakes to avoid when writing your promo
emails
Most people tell you what you
should do, but what about what you should NOT do? In this video, you'll be given
a list of things you should avoid doing and of course, things you should not
forget to do. By making these mistakes, they can often prevent your subscribers
from taking the necessary action. This is taken from real life experience, so
you can avoid the same mistakes we made.
5. Importance Of A Good Email Subject
Line
The email subject line can
often determine whether your subscriber will click the Delete, Spam, or Open
button. Just like the beginning or heading of a sales page, you need to ensure
that you have a good email subject line that creates curiosity. So you're goal
is to get them to open the email, so your email body can do the job of getting
them to take the certain action that you require. You will be shown how you can
write good subject lines, and several examples of proven subject lines that can
grab attention.
6. How to Format your Emails For Easier
Reading
Writing copy is only half of
the requirements. People do judge a book by it's cover, unfortunately. In this
case, if your emails are not formatted correctly and it's hard to read, then you
can forget about your subscribers reading your email. You'll be pointed to a
free email formatting tool that you can use to make your emails look
nicer.
7. Importance of a good Email
Body
Once you've created a good
subject line, and formatted your emails, your subscribers will hit your email
body copy. This is the next step before getting your readers to take the
necessary action. So writing good email body copy that incites curiosity and
interest is important. You'll learn tips on getting your email read and
understand how people will often respond to your writing style.
8. How to get your readers to take
action
Great, now you've created an
email that has got your subscribers attentions. But now you got to get them to
take a specific action, whether it is to click a link, email you back, or
whatever. You'll learn a few techniques on how to do this on also how to write
the P.S., which is generally sums up your emails. The P.S. area is where a
subscriber's eyes tend to go to, especially when they are scanning the
email.
